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Exclusivity is passe, collaborations and simulcasts are the way forward

Remember the last time you experienced nail- biting excitement? Where you chewed your nails right to the skin? In all likelihood, it was during the last India-Pakistan match. There is something about these two countries being pitted together that grabs the attention of the world. And now, SurKshetra, with musical greats from both India and Pakistan, promises to deliver the same excitement.

And just so that nobody misses out on the fun, SurKshetra is going to be simulcast on 3 channels across India and Pakistan. In India, the musical extravaganza will be telecast on Colors and Sahara channel, while Pakistan residents will be able to watch it on Geo TV.Because of this collaboration, Sur Kshetra will premiere for nearly 150 crore people in the subcontinent. Which arguably makes Sur Kshetra the biggest reality show in terms of sheer numbers.

Well, the enormity of the show is justified. Because the credits for the show read like the who's who of the music industry. The judging panel consists of Asha Bhosle, Abida Parveen and Runa Laila. Whereas, the Indian and Pakistani captains are Himesh Reshammiya and Atif Aslam respectively. Not just that, Bollywood hottie Ayesha Takia is making her television debut in the show. This power packed line up definitely demands a mega telecast where the whole of India and Pakistan can watch the show.

Raj Nayak, CEO of Colors, said during the launch of the show," Exclusivity is passe, collaborations and simulcasts are the way forward." Looking at the reception that Sur Kshetra has gotten even before the launch, these words ring true.
So get ready to watch the the biggest music show ever, from 8th September. It doesn't matter which side of the border you are from, you can still enjoy the outstanding musical talent in Sur Kshetra, at the same time and cheer for your favourite singers on this musical journey.

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