This year’s edition of India’s most awaited reality show, Bigg Boss, brings together the angelic and demonic elements that best depict ‘Jannat’ and ‘Jahannum’ – two extreme traits that reside within the hearts and lives of the celebrity contestants. Produced by Endemol India, the show, being hosted by superstar Salman Khan for the fourth year in a row, will feature 14 celebrity contestants representing the Good and the Evil with a diabolical twist. Premiering on 15th September, 2013 at 9PM with subsequent episodes to air every day, Vodafone presents Bigg Boss Season – Saath 7 will capture the drama of the Bigg Boss house over the next 104 days and ensure that only the brave hearts survive till the end.
Home to 14 select celebrity contestants for 104 days, this year too, the Bigg Boss House will be based in the midst of the bustling markets of Lonavala. Staying true to the theme of combining the forces of Heaven and Hell, specially crafted and designed elements will ensure that contestants are always on their A-Game. A family entertainer to the core, this season of Bigg Boss will also witness superstar host Salman Khan play the angel and the devil who will watch the contestants’ every move. Bigg Boss fans will follow the journey of the contestants while they reside in the house and experience Jannat Ka ‘Wow’ and Jahannum Ka ‘Aow’ as a direct result of their deeds while they grapple in the new environment and try to ensure that they survive till the very end.
Vodafone presents Bigg Boss Season – Saath 7 will be promoted via an integrated marketing campaign across platforms engaging conventional and non-conventional media. An extensive digital campaign involving mobile and social media platforms will expand the show’s reach across audiences. Following the on-air launch of Bigg Boss, the show will build direct interactivity with audiences through the COLORS website and a specially designed Mobile Application that will provide them with 24x7 unrestricted accesses to the on-goings inside the Bigg Boss house.
Produced by Endemol India Private Limited, Bigg Boss presents the unique combination of reality and real, unscripted drama. It is the ultimate reality show where 14 celebrities from different walks of life are locked in a house for 104 days with 70 cameras capturing their every little move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. With this season erasing the fine lines between Heaven and Hell, the Bigg Boss house promises to create an experience that will not allow contestants to escape either!